Tuesday, October 20, 2009

Twitter....

I admit, I'm just playing with it (@bfootcreative if you want to follow my random 140 character tweets).
Marketing is all about getting messages to the right people at the right time. So those early adopter types who are engaged in Twitter are able to choose who they follow. They can also try to get me to follow them. That gives them a chance to get their marketing message to me.
So I get tweets like:
Free, Free, Free! These Simple Videos Will Show You How To Make Lots Of Money With Your Twitter Account. http://bit.ly/195LH8
and
A great read on the importance of Twitter and your company's use of it. http://bit.ly/2I2pm8
and
Almost always, the creative dedicated minority has made the world.” http://bit.ly/RZu7b #quotes
and
On Oct. 24, we're walking... and building. Join us, and help build a youth centre in northern Uganda. (via @guluwalk)
OK, enough already.
Now I realize that Twitter is a mini blog. As a writer, it's a fascinating environment. The challenge to put on a meaningful (or not so meaningful but digitally coherent) message is fun. The traditional blog (I can't believe I used "traditional" to define a blog) provides a longer format for me to spew wisdom in my over verbose writer way. People can talk back to me, if they want to.
I assume that they can also talk back to me on Twitter -- where reading some entries is like listening to another conversation with my ear to the door with a glass.
But more than anything, it seems very much like millions of singular conversations -- sort of like everyone on Twitter is talking aloud to ourselves and a few others just happen to be listening in.
It's a little too early to see what the impact of Twitter is on the marketing world. Without a question my little tweets are attracting a remarkably diverse segment of people. Comparatively, @bfootcreative is naive and teeny. My few followers are not interested in what I say, but they're interested in my reading what they say.
I would be very interested in hearing what you think about the impact of Twitter in various communication contexts....

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