e-learnings

Cynthia Edwards, copywriter at Razorfish Global Email Solutions group had some interesting insights into retail ecommunication from non-profit sites.
She points out that retailers may be missing opportunities that non-profits have already figured out.
Many charities have developed great engagement tools online - especially for information because transferring information on-line is inexpensive (especially if your on-line tools are well-developed), timely and engaging.
Engaging donors early -- World Wildlife Fund does this really well -- and keeping the information up-to-date and interesting helps build long term relationships.
World Vision, well known for aggressive marketing strategies, is good about welcome messages, thank yous and quick notes in response to donor's emails. They excel in communicating their core message -- especially in early interactions.
Use moments of interactions wisely, building relationship -- not just passing through information. There's nothing as impersonal as a "personalized" form eletter.