Flurry

How many weeks until the holiday season?
Not enough!
Integrated marketing efforts for the 2009 holiday season should be well mapped by now... but many organizations are still putting their plans together. As we continue to receive requests for holiday programs that include print, mail, web and e-mail, I was wondering how many dollars were lost each year simply because the planning was not in place.
I just read an article this morning analyzing the decline in retail revenue. The author implied that while there is decline in some markets, when studying the numbers, it appears that retailers with a strong brand, solid investment in marketing and adherence to brand promise are actually gaining in the current market.
As we assess our marketing results, we need to be very careful not to use declining economy where our own strategic plan and marketing spend has been weak. We haven't seen a significant drop in client's revenue -- with the exception of clients who have decreased their spend.
Interesting, eh?