The second and third week of July are most often selected by Canadians for vacation. But few marketing professionals can take a pure break -- because the summer months are the hot bed for new ideas, new campaigns and implementation for fall products.
In the next few weeks, I am taking off for a new journey -- Gord, our general manager and videographer, Kevin, partner, art director and photographer and I -- are off to Africa for a film and resource gathering trip with I.N.Network Canada.
Ultimately our goal is to gather the resources to produce a TV show to be aired in January.
I will keep you posted as we visit places we have read about, told stories of and raised money for. Now we will meet the people personally, walk in their community, visit their homes, eat their food.
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