Non-profit marketing is changing. We presented a brand seminar: Uniquely Me at a seminar sponsored by the Association of Professional Fundraisers. It was a great opportunity to share ideas with many different organizations.
In the past year, more than 10,000 new charities and non-profits have been registered in Canada! Today there are more than 150,000 organizations competing for the donor's attention.
To cut through the noise and have your message heard, it's critical that your brand is strong, consistent and different. Organizations who choose to strength and monitor their brand will experience a greater level of donor loyalty, acquisition and public attention. They will also be protecting themselves against adverse messaging and PR.
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