2010 Vocabulary

In 2009 the buzz was all about Twitter.
2010? Social Media just won't go away. Mobile purchase power is just beginning to play a part in the economy of sales -- especially for small purchases. Red Cross raised over $20 million in a few days through mobile donations for Haiti. It's quick, convenient and easy. Blackberry built a special ap for donating to Haiti. A few major charities got into the action.
In 2010 Ad Age suggests we add these phrases to our vocabulary:
Spurned Media: Just like it sounds, earned media that goes horribly negative, invades otherwise pristine search results or bleeds into traditional media. Bad customer service is a top driver of "spurned media."
Brand Tease: A consumer who "friends" or "fans" a brand, only to never return for a second date. Brands feed the cycle by forgetting to court the consumer with engaging, interesting or sustaining content or value.
Conversational Divide: The huge gap between what marketers preach about social media "conversations" and the brand's actual customer service or call centre operations. Stems from cost vs. profit centre tension.
Mobilenecking: The alarming tendency to have our necks tilted down or shifted sideways -- ever glued to our mobile device. Closely related to term "Eyevoidance," where no one looks at anyone anymore.
Wiki Wart: A bad piece of news or an embarrassing brand episode (e.g., an activist protest or a social media campaign that backfired) that just won't go away in a brand's Wikipedia description.
Oedipost Complex: The curious neurosis that compels folks to sleep with their BlackBerry or iPhone. The afflicted can't stop checking -- even in late hours -- for responses to tweets or blog and Facebook posts.