Middle Donors

If you're a non-profit and raise money from private donors, we would like your help in understanding middle donors.
About 45-50% of our clients are working in non-profit sectors -- many dependent on private donations. Growing revenues in an adverse economy is a challenge. Middle donors are an often neglected donor group that has high loyalty, consistent giving and, over their lifetime, significant contributions.
One of our clients took an extremely bold leap a couple of years ago. They stripped the middle donors out of their regular monthly fund raising mailings. Considering that this group gave substantial funds, this was very brave!
But it made sense.
We created a unique stream for them. The mailings always contained a strong profile of need. But we extended the format so we could explain more clearly and with more detail. We increased the offers and always included a reach offer. The giving multiplied by many times. These donors gave less frequently, but they gave much higher gifts.
On April 1 we are starting a middle donor research project. If you choose to participate, you will get a complete copy of the research and a personal research paper that focuses on your donor segment. We will also deliver the results in a private meeting with, well, me. We will need an interview with your lead development person and the e-addresses of a segment of your middle donors.
So if you'd like to participate in the middle donor research study contact Larry... larry@barefootcreative.com or 519-571-5058 x 206.......... results will be distributed in August!