I'm really, really not famous....

This little quote popped up today:
Ad agencies are great… if you’re already famous

The advertising and marketing world is typically focused on the big guys and for good reason. They have the most to spend, and their dollars are highly coveted by agencies vying for their business. The problem is that most of us aren’t multinationals and few of us have budgets like theirs to devote to marketing our companies.

You can find this quote in Eric Karjaluoto's book: Speak Human.

The problem with really reductive statements like this is.... well, they are reductive.

Barefoot Creative is an advertising agency. We are not famous. While we do work with some "famous" clients -- even the most lucrative budgets are spread over a huge revenue need. No matter how generous the budget, there are always limits.

Perhaps, for just a moment, we can lose the "poor me I'm a small company and I can't put an ad on the Super Bowl game" and consider the purpose of advertising -- increased revenue, product launches, sales, acquisition of new customers. Big budgets have to work hard to accomplish a big task -- little budgets often accomplish the very same percentages, the actual dollar amounts are just smaller.

Depending on the client, the audience, the goal of the particular campaign we choose different tools, different spaces and different scopes. Smart, small companies choose advertising agencies because they understand that the agency is not about buying time, placing media or hype. They are about advertising.

Your advertising agency is there to increase your organizational revenue. The team is trained to make that happen. Too often small businesses have little experience in understanding the cost effectiveness of advertising. When you choose the advertising agency that understands your business they are able to help you apply strategies that will be effective, making your advertising budget work for you.

Like I said..... I'm really, really not famous. And many of our customers are mid-sized, even small organizations. BUT they are growing!